Author: bobparoski@gmail.com

On June 23 there was a major rebuke for the politicians in Great Britain and the European Union. The British people voted to leave the European Union. 30 million people voted – an unheard of turnout of almost 72% of those eligible to vote. The highest since 1992.   Brexit Result Has Britain in a… Continue reading Brexit’s Major Lesson for American Companies

How satisfied have you been with your company’s marketing in the last 12 months? Are you extremely satisfied? Moderately satisfied? Dissatisfied? What about your company’s president and executive team?  Are they extremely satisfied? Moderately satisfied? Dissatisfied? SalesForce’s 2016 State of Marketing Report Recently Salesforce.com released a great report – its 2016 State of Marketing Report.  … Continue reading Satisfied with Your Marketing Efforts?

You think you’re doing it all. You offer the best product or service.  You target your ideal prospects – Those who are the most likely to buy what you offer. You list all of the benefits your product or service has in your marketing pieces Yet you’re still not attracting all the ideal prospects to… Continue reading Missing out on Your Ideal Prospects?

Is your marketing doing what it’s supposed to? Does it bring in new prospects regularly? Does it spur existing customers to buy more? Current marketing falls into one of three categories. The first helps a company become known for what it does. The main focus is to build the business up in the eyes of… Continue reading Is Your Marketing Working?

Value . . .  Value . . . Value You have a business. You know how great the product or service you offer is. You also project how much your sales should be and how much your business can grow. Those sales or that growth won’t occur unless your prospects and customers see . .… Continue reading Value – The Secret Ingredient to Sales and Growth

Do you have this problem? Are You Being Deluged with Emails on a Daily Basis? It’s a flood and more and more emails come every day. How do you handle it?  If you’re like me, you delete many without reading them.  That takes a lot of time. So you devote less time to reading the… Continue reading Getting Your Emails Read by Prospects Drowning in Emails

Apple. . . Starbucks. . . Amazon All – Giants in their fields. Each has distanced itself from their competitors.   How Have They Done This? Some think of Apple as a technology company.  It really is not. It provides the consumer products they enjoy and crave in a digital format.  They started with a… Continue reading Become the “Go to” Company in Your Niche

Success in Content Marketing campaigns boils down to 4 keys. That’s it. Just 4. Do each of these on a consistent basis and you will get a steady stream of prospects. You also will convert them to hot prospects and buyers. Focus on the Pain The first is to focus on the pain your prospects… Continue reading 4 Keys to Success in Your Content Marketing Campaign

You may be losing prospects right at the start of their search for a product or service they need. The sad thing is you may not even realize it. How Can That Happen? It may be challenging for them to find information on a particular product or service they are looking for on your website.… Continue reading Is Your Website Costing Your Company Business?

B2B marketers are in a quandary. In today’s marketplace Content Marketing is the way to go to achieve impressive results for their companies. However, it may take 18 to 24 months before these campaigns start producing a return on their costs. Is there a way to shorten this time period? Can B2B marketers see a… Continue reading Faster Pay Back – Your First B2B Content Marketing Campaign