Month: February 2017

    The president and executives of your company are holding you and your marketing department accountable. They want to see the total dollar amount of sales generated by your marketing efforts exceed the costs of those marketing efforts. In effect, they want to make sure your department is not costing them money. That presents… Continue reading Content Marketers – The Simplest Reports Are the Best

    How many prospects are you not adding to your Marketing campaigns and Marketing Funnel? If You Said None, You Are Wrong ! ! ! How? By not getting people to give you their email addresses or requesting those addresses prior to giving them free information they seek. Many marketing departments are guilty of… Continue reading Content Marketer – Are You Making This Crucial Mistake?

    Your objective in Content Marketing is to attract prospects to your company and to help turn these prospects into customers.   Yes, a big part of that comes from information you write and how it connects with the best prospects for the product or service your company offers.   Another critical piece is… Continue reading Content Marketers: Stay Ahead of the Competition

Are your Content Marketing campaigns not as successful as they can be because you’re making this simple mistake?   Many different marketing pieces go into a Content Marketing campaign – blog posts, emails, white papers, case studies, webinars, video sales letters, etc. Yet up to now very little has been written about when to use… Continue reading Two Critical Findings and Your Content Marketing Campaigns