Just imagine – it’s December of 2017. The president or CEO of your company is looking back at the year. He is looking at what the company accomplished during the year. He is thinking about the success the company has had. He also recalls the disappointment. He looks at the challenges the company faced and… Continue reading Marketers – Your Goals for Your Marketing Department Have to Match Your President’s or CEO’s
Month: October 2016
Caution – A Major Component in Your Content Marketing Campaigns May Change Drastically
What would happen if next Monday a major component in your Content Marketing campaign disappeared and you couldn’t use it as easily ever again? That May Happen – It May be Soon Every year the average worker gets more and more emails each day. Most of these are marketing emails. Email frequency has… Continue reading Caution – A Major Component in Your Content Marketing Campaigns May Change Drastically
The Key to Prospects Remembering Your Content Marketing Messages
Today your prospects are drowning in a tidal wave of information. Many different forms of communication compete for their attention (emails, blog posts, articles, case studies, videos, news clips, etc.). Tomorrow it all starts over again. Two Problems with The Daily Tidal Waves Drowning Your Prospects This poses 2 problems for you as a marketer.… Continue reading The Key to Prospects Remembering Your Content Marketing Messages
Content Marketers: A Blog Post Is Worthless If No One Reads it
A simple question for you. Is your blog accomplishing doing what it’s supposed to – Getting your message read by your ideal prospects? You know how important blogs are for getting your message out. Blog posts are one way you can get crucial information about your company and the products and services… Continue reading Content Marketers: A Blog Post Is Worthless If No One Reads it