Month: June 2017

The president and executive team of your company have a long-term vision for the company and what they believe it can become.  Every department and employee in the company, including you, plays an integral piece in helping the company achieve its goal. Three Main Components for Your Company to Excel   Does your company desire… Continue reading Content Marketers – Help Your Company Achieve Success

Are you and your Marketing Department missing the mark? Is this costing you and your company money? Are the president and executive staff of your company frustrated because they feel the cost of your marketing department and your marketing campaigns is greater than the money from the sales resulting from your marketing efforts? You may… Continue reading The Main Skill Every Content Marketer Needs

In my last post, I talked about how your prospects are the most important part of any Content Marketing campaign. Let’s look at prospects more closely. Ask your sales reps who is it easier for them to sell your company’s product or service to. Invariably, they will tell you the person with the greatest need.… Continue reading Content Marketers – Be Ruthless When Adding Prospects to Your Content Marketing Campaigns

  In every Content Marketing campaign, there are 3 components – the message, your service or product and the list or potential customers. Newer or inexperienced marketers frequently get the importance of each of these wrong. In their minds, the most important is the message. After all, the message is responsible for making the sale.… Continue reading The Most Important Element in Every Content Marketing Campaign

      At the end of each of your Content Marketing campaigns do you immediately move on to the next one without analyzing the campaign just ending? If you do, you may be missing out sales you can make in your next and all future Content Marketing campaigns. How? By repeating the same mistakes… Continue reading Content Marketers – Improve the Results of Each Content Marketing Campaign