Month: March 2017

Your goal as a CMO or Marketing Manager is to have the most successful Marketing or Content Marketing campaigns you can. Kaizen and Your Marketing Do you recall the word, Kaizen? It is the practice of continuous improvement. Edward Deming introduced that to Japanese industry following World War 2. It can be applied to anything… Continue reading Marketers – Do This Regularly to Improve Your Marketing

Periodically we have talked about Marketing Funnels and using those to track the results of Content Marketing campaigns. In those we have said that the simpler each stage in the Marketing Funnel is the easier it will be for everyone to understand where you are at in any given campaign. Most CMOs and marketing managers… Continue reading CMOs and Marketing Managers – Don’t Keep Your People in the Dark

At the start of every Content Marketing campaign a marketing department projects they success they want from it.  They know how many new leads they want to get. From that they then estimate how many of those will become great leads. Then they project how many will become hot leads ready to buy. All of… Continue reading Learning Opportunities with Unsuccessful Content Marketing Campaigns

The first step in any Content Marketing campaign is to get unknown prospects to raise their hand and indicate they are interested in learning more about your company and the product or service you offer. Through various marketing pieces from then on, you convert as many as possible into Great Leads and then into Hot… Continue reading Content Marketers – The Best Way to Increase Your Leads and to Turn More into Customers