Month: November 2016

    Here we are.   Another year has flown by. Most marketing departments have completed their work for the year. There are no pressing time constraints. The staff doesn’t have to get things out yesterday. Next year’s work has not begun.   Many are just kicking back and taking it easy. They are celebrating… Continue reading Is Your Marketing Department Among the Few?

        On a scale of 1 to 10 (10 being Best) how would you rate yourself as a Marketer?   If You Didn’t Say Somewhere Between 7 and 10 . . .   . . . what is holding you back? What changes do you have to make? What skills do you… Continue reading Are You The Marketer You Want to Be?

  New leads are great as long as they’re the ones who will buy your product or service. A lead that is very unlikely to buy is worthless and not having in a Content Marketing campaign.   Let me tell you about a fictitious company and the Content Marketing campaign it’s run for the last… Continue reading Great Content Marketing Campaign – Mediocre Sales

        Presidents, CEOs, Sales Directors and CMOs, Are your marketing and sales departments combining their efforts to generate sales for your company? Or Do they still operate independent of each other and do things which the other doesn’t know about?   How Can Sales and Marketing Cost You Money?   If they’re… Continue reading Are Your Marketing and Sales Costing You Money?

Is Your Marketing Department Missing the Mark? Marketing has one purpose – Bring prospects and customers to your business.  If your company is focusing on Content Marketing, your marketing department has to work closely with your sales department.  The department’s goal is to generate leads. It then guides these leads in understanding why they need… Continue reading Is Your Marketing Driving Prospects Away From Your Business?