Month: November 2015

Your company gives you a marketing budget every year. That covers your marketing efforts – everything from the costs of white papers, case studies and articles you produce to promotional items, sponsorships, etc., Probably the biggest expense is your cost for the information produced (white papers, case studies and articles.) How well is your marketing… Continue reading How Much Does Your Company Make for Every Marketing Dollar Spent?

In the past many sales and marketing professionals considered a prospect as any living, breathing person. As long as a person met this criteria, they were a possible purchaser of the service or product they were offering. Until sales and marketing efforts started to become more expensive, they never looked at how successful their sales… Continue reading Targeting the Right Prospect?

This past July the CMO Council released a study indicating only 2% of marketers believe their content strategy is highly effective. For the last several years more and more marketing departments have been focused on developing their content marketing. Yet at this point only 2% of the marketers feel their strategy is effective. Can I… Continue reading Are You in the 2% or the Other 98%?

Today everyone knows prospects are going to research a product or service before buying it. Current studies indicate a prospect has done 60% or more of the research before they contact a company about buying a product or service they’re interested in. As a copywriter I download many articles, case studies or white papers from… Continue reading Overeager Sales Reps Turn Prospects Off