Month: April 2016

How satisfied have you been with your company’s marketing in the last 12 months? Are you extremely satisfied? Moderately satisfied? Dissatisfied? What about your company’s president and executive team?  Are they extremely satisfied? Moderately satisfied? Dissatisfied? SalesForce’s 2016 State of Marketing Report Recently Salesforce.com released a great report – its 2016 State of Marketing Report.  … Continue reading Satisfied with Your Marketing Efforts?

You think you’re doing it all. You offer the best product or service.  You target your ideal prospects – Those who are the most likely to buy what you offer. You list all of the benefits your product or service has in your marketing pieces Yet you’re still not attracting all the ideal prospects to… Continue reading Missing out on Your Ideal Prospects?

Is your marketing doing what it’s supposed to? Does it bring in new prospects regularly? Does it spur existing customers to buy more? Current marketing falls into one of three categories. The first helps a company become known for what it does. The main focus is to build the business up in the eyes of… Continue reading Is Your Marketing Working?

Value . . .  Value . . . Value You have a business. You know how great the product or service you offer is. You also project how much your sales should be and how much your business can grow. Those sales or that growth won’t occur unless your prospects and customers see . .… Continue reading Value – The Secret Ingredient to Sales and Growth