Month: October 2017

Many of us have a distorted view of ourselves, what is expected of us and what we can accomplish. During Our Early Childhoods . . .   . . . we became familiar with superheroes and saw ourselves as them.  You know – when a catastrophe was about to happen, we would spring into action… Continue reading CMOs and Marketing Managers, You Are Not Superheroes

Let me ask . . . Do You Routinely Send Every Prospect on Your List Every Marketing Piece in Your Content Marketing Campaigns?   Step back and look at your current Content Marketing campaign or the last 2 or 3 you did. Did you send all the emails, blog posts, articles, case studies, white papers… Continue reading Content Marketers – Here’s an Overlooked Way to Make Your Content Marketing Campaigns More Successful

Frequently in these posts, I have emphasized your goal in Content Marketing is to attract new prospects to your product or service and to move them from being unfamiliar with your company and your product or service to being hot prospects ready to buy. You may be able to do that quickly with some. However,… Continue reading Marketers – Appropriate Use of Graphics Will Make Your Content Marketing Campaigns More Successful