B2B marketers are in a quandary. In today’s marketplace Content Marketing is the way to go to achieve impressive results for their companies. However, it may take 18 to 24 months before these campaigns start producing a return on their costs. Is there a way to shorten this time period? Can B2B marketers see a… Continue reading Faster Pay Back – Your First B2B Content Marketing Campaign
Month: February 2016
Be Truthful – The Pay Back on Content Marketing Is Not Overnight
The CEO of Triangle Manufacturing met with Dan, his marketing manager. “Dan, six months ago you pitched your Content Marketing plan to us. We bought into it and invested all those dollars. Since then we have not seen any return. I feel you sold us a worthless bill of goods.” It is common knowledge that… Continue reading Be Truthful – The Pay Back on Content Marketing Is Not Overnight
CEOS Don’t Trust the Work of Marketers
A shocking finding: “80% of CEOs admit they do not really trust and are not very impressed by the work done by Marketers – while in comparison, 90% of the same CEOs do trust and value the opinion and work of CFOs and CIOs.” This was the finding of a study done in 2012 by… Continue reading CEOS Don’t Trust the Work of Marketers