Month: January 2017

CMOs and Marketing Departments – Get the Target off Your Back

Are You in This Predicament? Chief Marketing Officers and Marketing Departments are the target of the presidents of their companies. Not a desirable spot to be in. However, they are there. They are being told their Marketing Department has to show it is producing more in revenue for the company than what it is costing… Continue reading CMOs and Marketing Departments – Get the Target off Your Back

The 4 Tests to Guarantee the Success of Each Content Marketing Piece You Produce

    As a Content Marketer, you have one goal – Get the marketing information you produce read and get your prospect or customer interested in the product or service you are promoting. There is only one problem. How do you get your marketing pieces found and read with the amount of information on the… Continue reading The 4 Tests to Guarantee the Success of Each Content Marketing Piece You Produce

Marketers: 100% Committed or Just Going Through the Motions?

    CMOs and Marketers:   Have you stepped up to your new responsibility or are you still stuck in the past?   Right now almost any time a company needs a new product or service, they research what they need online.   They don’t contact a vendor until they’ve identified the product or service… Continue reading Marketers: 100% Committed or Just Going Through the Motions?