Month: July 2016

      In my last post I listed the 6 key steps to Successful Content Marketing campaigns. The first step is to identify your niche. Your niche is that smaller segment of companies you want to sell your product or service to. They will most likely buy from you.   The Fatal Mistake =… Continue reading Focus on Those Most Likely to Buy

There are 6 Key steps to generating success any content marketing campaign. Following these in this exact order will insure you make the sales of your product or service that you know are possible. Identify Your Niche   The first step is to identify your target market – your Niche.  All too often companies and… Continue reading The 6 Key Steps to Successful Content Marketing Campaigns

Success is not always 100% certain. Even the most successful companies can fail. Apple is The Most Recent to Fail  It’s been over a year since the Apple watch was introduced. Sales have been very low.   Mike Murphy, a writer for Quartz who covers technology wrote an article on the Watch. The title is… Continue reading Even The Best Flop

On June 23 there was a major rebuke for the politicians in Great Britain and the European Union. The British people voted to leave the European Union. 30 million people voted – an unheard of turnout of almost 72% of those eligible to vote. The highest since 1992.   Brexit Result Has Britain in a… Continue reading Brexit’s Major Lesson for American Companies