On June 23 there was a major rebuke for the politicians in Great Britain and the European Union. The British people voted to leave the European Union. 30 million people voted – an unheard of turnout of almost 72% of those eligible to vote. The highest since 1992.
Brexit Result Has Britain in a Quandary
The outcome of the vote was unexpected and has the British government, the financial community and the companies in Britain in a quandary.
What will be the negative effects on them?
Will they survive?
How long will it take them to recover?
Why did the British people vote to pull out of the European Union? The answer is simple. They didn’t feel their needs were being met. The financial crisis in 2008 impacted them the same way it impacted us here in the United States. They suffered because of it.
The common people in Great Britain saw their finances shrink. With their borders open because of the European Union, more refugees were coming to their country. These people were competing for their jobs.
They didn’t see their elected officials doing anything to help them. They didn’t believe they were being served nor heard. So it was time for a change. They showed their feelings with their vote.
That Change May Bring Great Britain to Its Knees
All of this has a major message for every company that exists. If you lose sight of your customer, if you stop meeting their needs, they are going to look elsewhere. They are going to buy from someone else and you are going to lose business. Continue to do that and your company is going to have to shut its doors.
Not a Desirable Spot For Any Company
On a regular basis make sure you know what your customer wants and needs from you. Make sure to give them that better than anyone else. Any time a competitor comes along and tries to steal business from you make sure you take care of each of your customers better than they do.
Never reach the point where your company is so big the customer has to accept what you offer and you don’t take care of them.
