Author: bobparoski@gmail.com

Most marketers are missing the boat. Are you?  They just use Content Marketing campaigns to attract new prospects to their product or service and to convert them into customers. Once the customer makes the purchase, they don’t remain in touch.  This is a Mistake and is Costing You Money After a purchase is the ideal… Continue reading Content Marketers – Are You Turning Your Customers into Customers for Life?

  Your company is growing.  Every year your president and the executive team have a vision of what your company can become. High on the list is to increase profits.  The main way to increase profits is to make more sales. Every Department Plays a Role in Increasing Sales   You and your associates in… Continue reading CMOs and Marketing Managers – Ongoing Training is Critical for You and Your People

Make your next Content Marketing campaign totally different than any of your prior ones. Rather than just building a list of cold prospects the way you have for all of the other campaigns you have done in the past, in this campaign have only those companies on your prospect list that you and your company… Continue reading Content Marketers – A Different Approach For Your Next Content Marketing Campaign

  Each of us has a desire to get better at what we do. We want to enhance our skills and improve our work. You and the others on your Marketing staff are no different. All of you are looking for ways to improve your Marketing, especially your Content Marketing campaigns. The main way for… Continue reading CMOs and Marketing Managers – Step Back and Do Reviews to Improve Your Marketing

What we are about to discuss may have significant impact on you company and its success.  If you are unaware of it and not planning for it, your company may not be as successful as it can be. What is It? What Are We Talking About?   Millennials and your Content Marketing campaigns. Millennials are… Continue reading Content Marketers – Don’t Overlook Millennials When Creating Your Content Marketing Campaigns

Every company has one simple objective – to become the company its president and executive team know it can be. Goals are set to achieve that. Very rarely does this happen quickly. Normally It takes years for the company to achieve this success. How does a company do it? How does it become that company… Continue reading Marketers – Your Twofold Job

Many of us have a distorted view of ourselves, what is expected of us and what we can accomplish. During Our Early Childhoods . . .   . . . we became familiar with superheroes and saw ourselves as them.  You know – when a catastrophe was about to happen, we would spring into action… Continue reading CMOs and Marketing Managers, You Are Not Superheroes

Let me ask . . . Do You Routinely Send Every Prospect on Your List Every Marketing Piece in Your Content Marketing Campaigns?   Step back and look at your current Content Marketing campaign or the last 2 or 3 you did. Did you send all the emails, blog posts, articles, case studies, white papers… Continue reading Content Marketers – Here’s an Overlooked Way to Make Your Content Marketing Campaigns More Successful

Frequently in these posts, I have emphasized your goal in Content Marketing is to attract new prospects to your product or service and to move them from being unfamiliar with your company and your product or service to being hot prospects ready to buy. You may be able to do that quickly with some. However,… Continue reading Marketers – Appropriate Use of Graphics Will Make Your Content Marketing Campaigns More Successful

My last post focused on a finding in a 2016 study released recently by Workfront, a project management software company. That finding was people in marketing departments are only spending 38% of their time doing the marketing work they were hired for. Not only is that bad, a second problem goes hand in hand with… Continue reading CMOs and Marketing Managers – The Impact of Conflict on Your Marketing Staffs