My last post focused on a finding in a 2016 study released recently by Workfront, a project management software company. That finding was people in marketing departments are only spending 38% of their time doing the marketing work they were hired for. Not only is that bad, a second problem goes hand in hand with… Continue reading CMOs and Marketing Managers – The Impact of Conflict on Your Marketing Staffs
Month: September 2017
CMOs and Marketing Managers – Are You Crippling Your Staffs?
The owner and executives of your company are always after better results from the company’s marketing efforts. The bottom line is they want more sales and increased profits. The marketing department and the marketing you do is an integral part in generating more sales and increasing the profits. Marketing Plays a Key Role in Generating… Continue reading CMOs and Marketing Managers – Are You Crippling Your Staffs?