Month: September 2016

If you’re a Content Marketer, you need to be aware of this. The Interactive Advertising Bureau(IAB) tracks how people access the internet. In their most recent Digital Trend Usage Report earlier this year, the IAB had the following comparison: Percentage of Total Monthly Minutes on the Internet   December, 2014                                                      December, 2015 60% – Mobile… Continue reading Have Your Content Marketing Campaigns Compensated for This?

It’s not good. Marketing Department work continues to become more stressful. For several years, Workfront has published a yearly study on stress in Marketing Departments.   The 2015 study revealed marketing people are working under an increasing amount of stress. The study reported 80% of the respondents were working under stress 25% indicated that stress had… Continue reading Stress Reaching Alarming Levels

Emails – The flow continues on and on. You get more every day. How do you respond? If you’re like most of us, you probably delete more and more without opening them. Now Put Your Marketer’s Hat On How do you catch the attention of your prime prospect when they’re doing the same thing you’re… Continue reading Separate Yourself from Your Competitors with Personalized Marketing

In my recent posts I have been focusing on each one of the 6 Key Steps to Successful Content Marketing Campaigns. Today let’s focus on the last step – turning your ideal prospects over to your sales department and their reps to close the sale. You’ll recall in this marketing campaign you have gone through… Continue reading The Best Present You Can Give Your Sales Department