As a marketer one of your top priorities is getting new leads for your marketing efforts. This is time-consuming work and the longer you’re at it the more difficult it becomes. Simply because, as time goes on, you have already identified the easiest prospects and it becomes more and more difficult to find new ones.… Continue reading Content Marketers – A Radical New Way to Get Customers
Month: April 2017
Contact Marketers – Lessons to be Learned from the United Airlines – Dr. Dao Fiasco
Unless you’ve been in some isolated area without access to the news or social media, you’re familiar with how United Airlines mistreated one of its passengers, Dr. David Dao. On April 9, Dr. Dao was drug off a United Airlines flight in Chicago. This happened because United needed to get four members of a flight… Continue reading Contact Marketers – Lessons to be Learned from the United Airlines – Dr. Dao Fiasco
The Importance of Targeting the Right People in Every Content Marketing Campaign
In a seminar at the 2016 CEB Sales and Marketing Conference Gabriel Tsavaris of Qotient reported that most recent findings indicate . . . . . . 6.8 People at a Company Are Involved in Every B2B Purchase Let’s look at that. This would have to be at larger mid-sized as well as large… Continue reading The Importance of Targeting the Right People in Every Content Marketing Campaign
Marketers – Are You Committing This Mistake?
Most businesses make this mistake – one that is costing them dearly. Are You? Do you spend the majority of their time focused on getting new prospects and converting these prospects into new customers? How are you with existing customers? Are you doing everything you can to build a relationship with them? Or –… Continue reading Marketers – Are You Committing This Mistake?