Month: August 2016

  If you have been following my posts, you will recall recently I published a post on the 6 Key Steps to Successful Content Marketing Campaigns. Since then my posts have gone into more detail on each of the key steps. This post is focused on the fifth step – making it clear to your… Continue reading Buying from Your Company – Your Customer’s Only Option

  Recently I published a post on the 6 Key Steps to Successful Content Marketing Campaigns. Let’s look at the fourth step in more detail. Once you have identified your ideal customer and have built trust with them, it’s time to introduce your service or product to them.  For optimal results you have to do… Continue reading The Answer to Your Customer’s Problem

        You have a service or product for sale.  Three of your competitors offer the same service or product roughly for the same price.  How do you get an individual or a company to buy it from your company?   The buyer is going to buy it from the one they trust… Continue reading The Importance of Trust

One of my recent posts focused on the 6 Key Steps to Successful Content Marketing campaigns. Today let’s look at the second step – Build a Profile of Your Ideal Customer.   The problem with much current marketing is it’s very general in an attempt to attract as many people as it can. So general,… Continue reading A Profile of Your Ideal Customer – A Game Changer