Category: Uncategorized

It’s not good. Marketing Department work continues to become more stressful. For several years, Workfront has published a yearly study on stress in Marketing Departments.   The 2015 study revealed marketing people are working under an increasing amount of stress. The study reported 80% of the respondents were working under stress 25% indicated that stress had… Continue reading Stress Reaching Alarming Levels

Emails – The flow continues on and on. You get more every day. How do you respond? If you’re like most of us, you probably delete more and more without opening them. Now Put Your Marketer’s Hat On How do you catch the attention of your prime prospect when they’re doing the same thing you’re… Continue reading Separate Yourself from Your Competitors with Personalized Marketing

In my recent posts I have been focusing on each one of the 6 Key Steps to Successful Content Marketing Campaigns. Today let’s focus on the last step – turning your ideal prospects over to your sales department and their reps to close the sale. You’ll recall in this marketing campaign you have gone through… Continue reading The Best Present You Can Give Your Sales Department

  If you have been following my posts, you will recall recently I published a post on the 6 Key Steps to Successful Content Marketing Campaigns. Since then my posts have gone into more detail on each of the key steps. This post is focused on the fifth step – making it clear to your… Continue reading Buying from Your Company – Your Customer’s Only Option

  Recently I published a post on the 6 Key Steps to Successful Content Marketing Campaigns. Let’s look at the fourth step in more detail. Once you have identified your ideal customer and have built trust with them, it’s time to introduce your service or product to them.  For optimal results you have to do… Continue reading The Answer to Your Customer’s Problem

        You have a service or product for sale.  Three of your competitors offer the same service or product roughly for the same price.  How do you get an individual or a company to buy it from your company?   The buyer is going to buy it from the one they trust… Continue reading The Importance of Trust

One of my recent posts focused on the 6 Key Steps to Successful Content Marketing campaigns. Today let’s look at the second step – Build a Profile of Your Ideal Customer.   The problem with much current marketing is it’s very general in an attempt to attract as many people as it can. So general,… Continue reading A Profile of Your Ideal Customer – A Game Changer

      In my last post I listed the 6 key steps to Successful Content Marketing campaigns. The first step is to identify your niche. Your niche is that smaller segment of companies you want to sell your product or service to. They will most likely buy from you.   The Fatal Mistake =… Continue reading Focus on Those Most Likely to Buy

There are 6 Key steps to generating success any content marketing campaign. Following these in this exact order will insure you make the sales of your product or service that you know are possible. Identify Your Niche   The first step is to identify your target market – your Niche.  All too often companies and… Continue reading The 6 Key Steps to Successful Content Marketing Campaigns

Success is not always 100% certain. Even the most successful companies can fail. Apple is The Most Recent to Fail  It’s been over a year since the Apple watch was introduced. Sales have been very low.   Mike Murphy, a writer for Quartz who covers technology wrote an article on the Watch. The title is… Continue reading Even The Best Flop