Category: Uncategorized

    Here we are.   Another year has flown by. Most marketing departments have completed their work for the year. There are no pressing time constraints. The staff doesn’t have to get things out yesterday. Next year’s work has not begun.   Many are just kicking back and taking it easy. They are celebrating… Continue reading Is Your Marketing Department Among the Few?

        On a scale of 1 to 10 (10 being Best) how would you rate yourself as a Marketer?   If You Didn’t Say Somewhere Between 7 and 10 . . .   . . . what is holding you back? What changes do you have to make? What skills do you… Continue reading Are You The Marketer You Want to Be?

  New leads are great as long as they’re the ones who will buy your product or service. A lead that is very unlikely to buy is worthless and not having in a Content Marketing campaign.   Let me tell you about a fictitious company and the Content Marketing campaign it’s run for the last… Continue reading Great Content Marketing Campaign – Mediocre Sales

        Presidents, CEOs, Sales Directors and CMOs, Are your marketing and sales departments combining their efforts to generate sales for your company? Or Do they still operate independent of each other and do things which the other doesn’t know about?   How Can Sales and Marketing Cost You Money?   If they’re… Continue reading Are Your Marketing and Sales Costing You Money?

Is Your Marketing Department Missing the Mark? Marketing has one purpose – Bring prospects and customers to your business.  If your company is focusing on Content Marketing, your marketing department has to work closely with your sales department.  The department’s goal is to generate leads. It then guides these leads in understanding why they need… Continue reading Is Your Marketing Driving Prospects Away From Your Business?

Just imagine –  it’s December of 2017. The president or CEO of your company is looking back at the year. He is looking at what the company accomplished during the year.  He is thinking about the success the company has had. He also recalls the disappointment.  He looks at the challenges the company faced and… Continue reading Marketers – Your Goals for Your Marketing Department Have to Match Your President’s or CEO’s

    What would happen if next Monday a major component in your Content Marketing campaign disappeared and you couldn’t use it as easily ever again? That May Happen – It May be Soon Every year the average worker gets more and more emails each day. Most of these are marketing emails. Email frequency has… Continue reading Caution – A Major Component in Your Content Marketing Campaigns May Change Drastically

Today your prospects are drowning in a tidal wave of information. Many different forms of communication compete for their attention (emails, blog posts, articles, case studies, videos, news clips, etc.). Tomorrow it all starts over again. Two Problems with The Daily Tidal Waves Drowning Your Prospects This poses 2 problems for you as a marketer.… Continue reading The Key to Prospects Remembering Your Content Marketing Messages

      A simple question for you. Is your blog accomplishing doing what it’s supposed to – Getting your message read by your ideal prospects? You know how important blogs are for getting your message out. Blog posts are one way you can get crucial information about your company and the products and services… Continue reading Content Marketers: A Blog Post Is Worthless If No One Reads it

If you’re a Content Marketer, you need to be aware of this. The Interactive Advertising Bureau(IAB) tracks how people access the internet. In their most recent Digital Trend Usage Report earlier this year, the IAB had the following comparison: Percentage of Total Monthly Minutes on the Internet   December, 2014                                                      December, 2015 60% – Mobile… Continue reading Have Your Content Marketing Campaigns Compensated for This?