Author: bobparoski@gmail.com

The first step in any Content Marketing campaign is to get unknown prospects to raise their hand and indicate they are interested in learning more about your company and the product or service you offer. Through various marketing pieces from then on, you convert as many as possible into Great Leads and then into Hot… Continue reading Content Marketers – The Best Way to Increase Your Leads and to Turn More into Customers

    The president and executives of your company are holding you and your marketing department accountable. They want to see the total dollar amount of sales generated by your marketing efforts exceed the costs of those marketing efforts. In effect, they want to make sure your department is not costing them money. That presents… Continue reading Content Marketers – The Simplest Reports Are the Best

    How many prospects are you not adding to your Marketing campaigns and Marketing Funnel? If You Said None, You Are Wrong ! ! ! How? By not getting people to give you their email addresses or requesting those addresses prior to giving them free information they seek. Many marketing departments are guilty of… Continue reading Content Marketer – Are You Making This Crucial Mistake?

    Your objective in Content Marketing is to attract prospects to your company and to help turn these prospects into customers.   Yes, a big part of that comes from information you write and how it connects with the best prospects for the product or service your company offers.   Another critical piece is… Continue reading Content Marketers: Stay Ahead of the Competition

Are your Content Marketing campaigns not as successful as they can be because you’re making this simple mistake?   Many different marketing pieces go into a Content Marketing campaign – blog posts, emails, white papers, case studies, webinars, video sales letters, etc. Yet up to now very little has been written about when to use… Continue reading Two Critical Findings and Your Content Marketing Campaigns

Are You in This Predicament? Chief Marketing Officers and Marketing Departments are the target of the presidents of their companies. Not a desirable spot to be in. However, they are there. They are being told their Marketing Department has to show it is producing more in revenue for the company than what it is costing… Continue reading CMOs and Marketing Departments – Get the Target off Your Back

    As a Content Marketer, you have one goal – Get the marketing information you produce read and get your prospect or customer interested in the product or service you are promoting. There is only one problem. How do you get your marketing pieces found and read with the amount of information on the… Continue reading The 4 Tests to Guarantee the Success of Each Content Marketing Piece You Produce

    CMOs and Marketers:   Have you stepped up to your new responsibility or are you still stuck in the past?   Right now almost any time a company needs a new product or service, they research what they need online.   They don’t contact a vendor until they’ve identified the product or service… Continue reading Marketers: 100% Committed or Just Going Through the Motions?

  You have a dream.   You may want to become better at what you do, make more money or get a promotion.                                                                … Continue reading Marketer: Is This the Year Your Dream Becomes a Reality?

  Take a step back and look at your marketing – your white papers, case studies, blog posts, emails, articles, etc.   Were these put together at the last minute because of a specific need you had . . . Or . . . did you have a plan in advance and was each one… Continue reading Content Marketers – Don’t Jeopardize Sales with a Shotgun Approach