Author: bobparoski@gmail.com

      At the end of each of your Content Marketing campaigns do you immediately move on to the next one without analyzing the campaign just ending? If you do, you may be missing out sales you can make in your next and all future Content Marketing campaigns. How? By repeating the same mistakes… Continue reading Content Marketers – Improve the Results of Each Content Marketing Campaign

      The objective in any Content Marketing campaign is to convert a Prospect into a Lead. Then to take that Lead through the Marketing funnel to the point where they are a Hot Lead anxious to buy the product or service being offered. The Key – Have Your Marketing Material Do This In… Continue reading Two Key Copywriting Secrets to Make Content Marketing Campaigns More Successful

As a marketer, you’re always looking to enhance your skills and become the best marketer you can be. You want to find out the reasons a prospect wants your product or service. You want to make sure anything you write – a blog post, article, case study, white paper, etc. – connects with them and… Continue reading Marketers – A Simple Way to Become More Productive and Improve Your Work

As a marketer one of your top priorities is getting new leads for your marketing efforts. This is time-consuming work and the longer you’re at it the more difficult it becomes. Simply because, as time goes on, you have already identified the easiest prospects and it becomes more and more difficult to find new ones.… Continue reading Content Marketers – A Radical New Way to Get Customers

Unless you’ve been in some isolated area without access to the news or social media, you’re familiar with how United Airlines mistreated one of its passengers, Dr. David Dao. On April 9, Dr. Dao was drug off a United Airlines flight in Chicago. This happened because United needed to get four members of a flight… Continue reading Contact Marketers – Lessons to be Learned from the United Airlines – Dr. Dao Fiasco

  In a seminar at the 2016 CEB Sales and Marketing Conference Gabriel Tsavaris of Qotient reported that most recent findings indicate . . . . . . 6.8 People at a Company Are Involved in Every B2B Purchase Let’s look at that. This would have to be at larger mid-sized as well as large… Continue reading The Importance of Targeting the Right People in Every Content Marketing Campaign

  Most businesses make this mistake – one that is costing them dearly. Are You? Do you spend the majority of their time focused on getting new prospects and converting these prospects into new customers? How are you with existing customers? Are you doing everything you can to build a relationship with them? Or –… Continue reading Marketers – Are You Committing This Mistake?

Your goal as a CMO or Marketing Manager is to have the most successful Marketing or Content Marketing campaigns you can. Kaizen and Your Marketing Do you recall the word, Kaizen? It is the practice of continuous improvement. Edward Deming introduced that to Japanese industry following World War 2. It can be applied to anything… Continue reading Marketers – Do This Regularly to Improve Your Marketing

Periodically we have talked about Marketing Funnels and using those to track the results of Content Marketing campaigns. In those we have said that the simpler each stage in the Marketing Funnel is the easier it will be for everyone to understand where you are at in any given campaign. Most CMOs and marketing managers… Continue reading CMOs and Marketing Managers – Don’t Keep Your People in the Dark

At the start of every Content Marketing campaign a marketing department projects they success they want from it.  They know how many new leads they want to get. From that they then estimate how many of those will become great leads. Then they project how many will become hot leads ready to buy. All of… Continue reading Learning Opportunities with Unsuccessful Content Marketing Campaigns