You have a dream.
You may want to become better at what you do, make more money or get a promotion.
Or
This may be the year you have decided to move on. You will show prospective employers you are the person they really need for that open position they have. You will get that job you always wanted.
The start of this new year is the ideal time to take some time, step back and seriously look at whether you can achieve that dream by continuing to do exactly what you have always done.
How Long Have You Had This Dream?
If it’s been awhile and you haven’t achieved it in the past, what makes you think this year will be any different?
Be honest with yourself. Look at what you have been doing and see if it’s really working for you. If it’s not working, what changes do you have to make? What do you have to do differently?
What Are Your Strengths?
How can you improve them? Becoming better at what you do well now will pay big dividends for you. If you’re thinking about a new position, getting better at what you already do well will help you become more marketable.
What Are Your Weaknesses?
Experts say people waste their time trying to improve weaknesses. Changes are difficult to make. If they do happen, it takes much longer than expected. Can you delegate the work you have to do in those areas you’re weak to someone else? If you look at truly successful people, many have done this. They delegate those things they don’t do well to others. At the same time, they focus more and more on what they do well.
Here’s an Example . . .
. . . You may be a very good writer. On the other hand, you’re poor at graphic design. Improving your skills as a writer will take very little time. You may spend hours or days trying to improve as a graphic designer. Yet there is little improvement in the design you do. In that case, focus on learning to write better and hand the graphic design off to someone else.
A great book on this subject which you may want to read is Now, Discover Your Strengths by Marcus Buckingham.
What topics will improve your abilities and make you more valuable if you learned more about them? Read books on these. Even take courses on these.
What areas of marketing do you need to learn more about?
It may be white papers, case studies, sales letters including video sales letters, webinars, etc. Spend the time you need to become more adept in these areas.
Your Dream is Within Reach
Following through on each of these items will help you make your dream a reality this year. You will excel at what you do.
- Your chance of being paid what you deserve for the work you do will greatly increase.
- You also will enhance your chances of getting that promotion. You desire
- If you planned to move on this year, you are more likely to get that job you are pursuing.
If you do nothing and just continue to dream, you will be showing yourself and other’s that Einstein’s definition of Insanity is correct. It is highly likely that your dream will be little more than a dream unrealized.
