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The owner and executives of your company are always after better results from the company’s marketing efforts. The bottom line is they want more sales and increased profits. The marketing department and the marketing you do is an integral part in generating more sales and increasing the profits. Marketing Plays a Key Role in Generating… Continue reading CMOs and Marketing Managers – Are You Crippling Your Staffs?

The right case studies are a very important part of every Content Marketing campaign. They add weight to white papers, emails and articles. They explain how a customer used a company’s service or product to resolve a problem it had and succeeded in growing its sales or profits. The 3 Parts of Every Case Study… Continue reading Content Marketers – Are Your Case Studies Doing Their Job?

    Stand Out from the Crowd. That’s what you want your marketing to do. You want your marketing to be different.  The big question is . . . . . . Is It? You may hate to say this, but most probably it’s not. It’s probably the same as that of most of the… Continue reading Marketers – Lead in Your Niche

Do you desire to be the best marketer you can be? The only way to become that marketer is to improve every marketing piece in each of your Content Marketing campaigns – the emails, blog posts, articles, white papers, case studies, etc. You may be thinking I’m already trying to do that and I’m not… Continue reading Content Marketers – A Different and Simple Approach to Improving Your Marketing

  In a Content Marketing campaign, there are five basic principles. On these all of the other components are added.  Get each of these right and you are on your way to having a successful campaign producing the results you desire. Miss any of these and there is no way your campaign will be as… Continue reading The 5 Basics of Every Content Marketing Campaign

As a Content Marketer, your life is hectic. More and More Work  – Never Enough Time to Get It Done   Every day your plate is full with many different things to do. Sadly, there is not enough time to get all of them done. Tomorrow comes and right at the start, your plate is… Continue reading Content Marketer – Change Your Life Now

The president and executive team of your company have a long-term vision for the company and what they believe it can become.  Every department and employee in the company, including you, plays an integral piece in helping the company achieve its goal. Three Main Components for Your Company to Excel   Does your company desire… Continue reading Content Marketers – Help Your Company Achieve Success

Are you and your Marketing Department missing the mark? Is this costing you and your company money? Are the president and executive staff of your company frustrated because they feel the cost of your marketing department and your marketing campaigns is greater than the money from the sales resulting from your marketing efforts? You may… Continue reading The Main Skill Every Content Marketer Needs

In my last post, I talked about how your prospects are the most important part of any Content Marketing campaign. Let’s look at prospects more closely. Ask your sales reps who is it easier for them to sell your company’s product or service to. Invariably, they will tell you the person with the greatest need.… Continue reading Content Marketers – Be Ruthless When Adding Prospects to Your Content Marketing Campaigns

  In every Content Marketing campaign, there are 3 components – the message, your service or product and the list or potential customers. Newer or inexperienced marketers frequently get the importance of each of these wrong. In their minds, the most important is the message. After all, the message is responsible for making the sale.… Continue reading The Most Important Element in Every Content Marketing Campaign