Marketers – A Simple Way to Become More Productive and Improve Your Work

As a marketer, you’re always looking to enhance your skills and become the best marketer you can be. You want to find out the reasons a prospect wants your product or service. You want to make sure anything you write – a blog post, article, case study, white paper, etc. – connects with them and moves them forward to purchase …

Content Marketers – A Radical New Way to Get Customers

As a marketer one of your top priorities is getting new leads for your marketing efforts. This is time-consuming work and the longer you’re at it the more difficult it becomes. Simply because, as time goes on, you have already identified the easiest prospects and it becomes more and more difficult to find new ones. What if There Was a …

Marketers – Are You Committing This Mistake?

  Most businesses make this mistake – one that is costing them dearly. Are You? Do you spend the majority of their time focused on getting new prospects and converting these prospects into new customers? How are you with existing customers? Are you doing everything you can to build a relationship with them? Or – Once they become a customer, …

Marketers – Do This Regularly to Improve Your Marketing

Your goal as a CMO or Marketing Manager is to have the most successful Marketing or Content Marketing campaigns you can. Kaizen and Your Marketing Do you recall the word, Kaizen? It is the practice of continuous improvement. Edward Deming introduced that to Japanese industry following World War 2. It can be applied to anything related to business including marketing. …

CMOs and Marketing Managers – Don’t Keep Your People in the Dark

Periodically we have talked about Marketing Funnels and using those to track the results of Content Marketing campaigns. In those we have said that the simpler each stage in the Marketing Funnel is the easier it will be for everyone to understand where you are at in any given campaign. Most CMOs and marketing managers have no problem keeping the …

Learning Opportunities with Unsuccessful Content Marketing Campaigns

At the start of every Content Marketing campaign a marketing department projects they success they want from it.  They know how many new leads they want to get. From that they then estimate how many of those will become great leads. Then they project how many will become hot leads ready to buy. All of this culminates in how many …