Content Marketers – Are You Turning Your Customers into Customers for Life?

Most marketers are missing the boat. Are you?  They just use Content Marketing campaigns to attract new prospects to their product or service and to convert them into customers. Once the customer makes the purchase, they don’t remain in touch.  This is a Mistake and is Costing You Money After a purchase is the ideal time to make sure the …

Marketers – Your Twofold Job

Every company has one simple objective – to become the company its president and executive team know it can be. Goals are set to achieve that. Very rarely does this happen quickly. Normally It takes years for the company to achieve this success. How does a company do it? How does it become that company the president and the executive …

CMOs and Marketing Managers, You Are Not Superheroes

Many of us have a distorted view of ourselves, what is expected of us and what we can accomplish. During Our Early Childhoods . . .   . . . we became familiar with superheroes and saw ourselves as them.  You know – when a catastrophe was about to happen, we would spring into action and save the day. For …

CMOs and Marketing Managers – The Impact of Conflict on Your Marketing Staffs

My last post focused on a finding in a 2016 study released recently by Workfront, a project management software company. That finding was people in marketing departments are only spending 38% of their time doing the marketing work they were hired for. Not only is that bad, a second problem goes hand in hand with that. It keeps marketing people …