CMOs and Marketing Managers – The Impact of Conflict on Your Marketing Staffs

My last post focused on a finding in a 2016 study released recently by Workfront, a project management software company. That finding was people in marketing departments are only spending 38% of their time doing the marketing work they were hired for. Not only is that bad, a second problem goes hand in hand with that. It keeps marketing people …

CMOs and Marketing Managers – Are You Crippling Your Staffs?

The owner and executives of your company are always after better results from the company’s marketing efforts. The bottom line is they want more sales and increased profits. The marketing department and the marketing you do is an integral part in generating more sales and increasing the profits. Marketing Plays a Key Role in Generating More Sales and Increasing Profits …

Content Marketers – Are Your Case Studies Doing Their Job?

The right case studies are a very important part of every Content Marketing campaign. They add weight to white papers, emails and articles. They explain how a customer used a company’s service or product to resolve a problem it had and succeeded in growing its sales or profits. The 3 Parts of Every Case Study   First – An Overview …

Marketers – Lead in Your Niche

    Stand Out from the Crowd. That’s what you want your marketing to do. You want your marketing to be different.  The big question is . . . . . . Is It? You may hate to say this, but most probably it’s not. It’s probably the same as that of most of the other marketing departments in your …

The 5 Basics of Every Content Marketing Campaign

  In a Content Marketing campaign, there are five basic principles. On these all of the other components are added.  Get each of these right and you are on your way to having a successful campaign producing the results you desire. Miss any of these and there is no way your campaign will be as successful as you desire. Principle …

Content Marketer – Change Your Life Now

As a Content Marketer, your life is hectic. More and More Work  – Never Enough Time to Get It Done   Every day your plate is full with many different things to do. Sadly, there is not enough time to get all of them done. Tomorrow comes and right at the start, your plate is already pretty full with those …

Content Marketers – Help Your Company Achieve Success

The president and executive team of your company have a long-term vision for the company and what they believe it can become.  Every department and employee in the company, including you, plays an integral piece in helping the company achieve its goal. Three Main Components for Your Company to Excel   Does your company desire to be the best it …

The Main Skill Every Content Marketer Needs

Are you and your Marketing Department missing the mark? Is this costing you and your company money? Are the president and executive staff of your company frustrated because they feel the cost of your marketing department and your marketing campaigns is greater than the money from the sales resulting from your marketing efforts? You may wonder why this is happening. …