Marketers – Your Twofold Job

Every company has one simple objective – to become the company its president and executive team know it can be. Goals are set to achieve that. Very rarely does this happen quickly. Normally It takes years for the company to achieve this success. How does a company do it? How does it become that company the president and the executive …

CMOs and Marketing Managers, You Are Not Superheroes

Many of us have a distorted view of ourselves, what is expected of us and what we can accomplish. During Our Early Childhoods . . .   . . . we became familiar with superheroes and saw ourselves as them.  You know – when a catastrophe was about to happen, we would spring into action and save the day. For …

CMOs and Marketing Managers – The Impact of Conflict on Your Marketing Staffs

My last post focused on a finding in a 2016 study released recently by Workfront, a project management software company. That finding was people in marketing departments are only spending 38% of their time doing the marketing work they were hired for. Not only is that bad, a second problem goes hand in hand with that. It keeps marketing people …

CMOs and Marketing Managers – Are You Crippling Your Staffs?

The owner and executives of your company are always after better results from the company’s marketing efforts. The bottom line is they want more sales and increased profits. The marketing department and the marketing you do is an integral part in generating more sales and increasing the profits. Marketing Plays a Key Role in Generating More Sales and Increasing Profits …

Content Marketers – Are Your Case Studies Doing Their Job?

The right case studies are a very important part of every Content Marketing campaign. They add weight to white papers, emails and articles. They explain how a customer used a company’s service or product to resolve a problem it had and succeeded in growing its sales or profits. The 3 Parts of Every Case Study   First – An Overview …